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Exhibitors Icon/// EVENTS · EXHIBITORS

Exhibitor Management
& Lead Retrieval
Software

Floor plans, exhibitor portals and sponsorship packages for organisers — and a lead retrieval app that gives exhibitors qualified leads in their CRM before they have left the hall.

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Exhibitor Management & Lead Retrieval Software Architecture
Floor plan salesExhibitor portalSponsorship inventory
Lead retrievalLeads into CRM

TRUSTED BY TEAMS

letest.ai
Propmodel
aloomah
yeeld
Nostromarkets
Pharmy
/// INTRODUCTION

Exhibitors and sponsors pay for an event because they expect leads, and they rebook only if they can see they got them.

Sodio builds exhibitor management systems and lead retrieval apps that serve both sides of the show floor: organisers sell stands and sponsorships from an interactive floor plan and run every exhibitor through one portal, and exhibitors scan attendee badges, qualify each lead and see it in their CRM the same day — with the reports that make next year’s rebooking easy.

Exhibitors analyzing stand leads and metrics on laptop

/// IS CUSTOM RIGHT FOR YOU?

When an Event Platform’s Exhibitor Module Is Enough

Most enterprise event platforms include exhibitor and sponsor features, and standalone lead retrieval apps are widely available. If they fit your show, use them. A custom system earns its place when exhibitors and sponsors are central to your revenue.

A platform module fits when

  • A small exhibition alongside a conference
  • Standard sponsorship packages
  • Leads exported as a spreadsheet are enough
  • You run one show

Custom exhibitor management fits when

  • The exhibition is the event, and stand sales are the main revenue
  • Sponsorship inventory is complex and sold across many events
  • Exhibitors expect leads in their CRM, qualified, during the show
  • You run a portfolio of trade shows, or sell lead retrieval as a product

/// WHAT IT COVERS

What Exhibitor Management and
Lead Retrieval Software Covers

Floor plan and stand sales

Floor plan and stand sales

Exhibitor portal

Exhibitor portal

Exhibitor service orders

Exhibitor service orders

Sponsorship packages

Sponsorship packages

Contracts and payments

Contracts and payments

Staff badges

Staff badges

Lead retrieval app

Lead retrieval app

Leads into the CRM

Leads into the CRM

Move-in and move-out

Move-in and move-out

Exhibitor and sponsor reports

Exhibitor and sponsor reports

/// FROM STAND SALE TO REBOOKING

From Stand Sale to Next Year’s Rebooking

STAGE 1 - SELL

Stands and sponsorships go on sale

Floor plan, packages and pricing live; bookings and contracts taken

STAGE 2 - ONBOARD

Exhibitors prepare

Portal with forms, deadlines, manuals and orders

STAGE 3 - BUILD

The show is set up

Staff badges issued; move-in slots and stand builds scheduled

STAGE 4 - SHOW DAYS

Attendees visit stands

Leads captured by badge scan; booth visits recorded

STAGE 5 - FOLLOW UP

The show ends

Leads sent to exhibitors’ CRMs; reports delivered

STAGE 6 - REBOOK

Next year goes on sale

Results in hand when exhibitors decide whether to return

/// WHAT EXHIBITORS NEED TO SEE

What Exhibitors and Sponsors Need to See Before They Rebook

Trade show lead retrieval is not only a service for exhibitors. It is the evidence that brings them back.

How many leads did we get?
The data that answers itEvery badge scan, by day and by staff member
Were they the right people?
The data that answers itLeads rated and qualified with their own questions, by job title and company
Did people visit our stand?
The data that answers itBooth visits and attendance at their demos and sessions
Did our sponsorship deliver?
The data that answers itEvery promised logo, mention and session confirmed, with evidence
How did we compare?
The data that answers itTheir results against the average for similar exhibitors
Should we come back?
The data that answers itA clear report in their hands before rebooking opens
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///AI FOR EXHIBITORS

Where AI Helps Exhibitors and Sponsors

The value of a trade show to an exhibitor comes down to meeting the right people. AI helps them meet more of them and follow up faster.

Attendees matched to exhibitors whose products fit their interests, and invited to visit or book a meeting.

Leads scored from their profile, answers and conversations, so sales teams call the best ones first.

A results report drafted for every exhibitor and sponsor from the show’s data, ready for the sales team to send.

/// COMPARE

Standalone Lead Retrieval App, Platform Module or Custom System

Floor plan and stand sales
Standalone lead retrieval appNo
Exhibitor module in an event platformYes
Custom exhibitor systemBuilt to your venue and pricing
Exhibitor portal and orders
Standalone lead retrieval appNo
Exhibitor module in an event platformYes
Custom exhibitor systemBuilt to your suppliers and deadlines
Lead retrieval
Standalone lead retrieval appYes
Exhibitor module in an event platformOften an add-on
Custom exhibitor systemBuilt in
Leads into exhibitors’ CRMs
Standalone lead retrieval appExports or connectors
Exhibitor module in an event platformVaries
Custom exhibitor systemDirect, during the show
Lead retrieval as your revenue
Standalone lead retrieval appNo — the vendor’s
Exhibitor module in an event platformPartly
Custom exhibitor systemYes
Best for
Standalone lead retrieval appIndividual exhibitors
Exhibitor module in an event platformConferences with a small exhibition
Custom exhibitor systemTrade show organisers and portfolios

/// COST AND TIMELINE

What Drives the Cost and Timeline

A working exhibitor portal and lead retrieval app typically arrives within 30 days, with a production system in 90 — ready before stand sales open for the next show.

30 daysWorking exhibitor portal and lead retrieval app
90 daysProduction system

The cost moves with six things: the size and complexity of the floor plan; how many exhibitors and sponsors it serves; exhibitor service orders and supplier connections; lead retrieval devices and offline working; CRM integrations for exhibitors; and how many shows it runs across.

/// FAQ

Frequently Asked Questions

It is the software event organisers use to sell and run the exhibition side of an event: the floor plan and stand sales, contracts and payments, an exhibitor portal for forms and orders, staff badges, move-in schedules, and the leads and reports exhibitors receive. Trade show management software usually adds sponsorship, attendee registration and the show floor itself.

Lead retrieval is how exhibitors capture the details of people who visit their stand. Instead of collecting business cards, exhibitor staff scan the attendee’s badge and instantly receive their name, company and job title, plus any notes and answers to qualifying questions. The leads are then sent to the exhibitor’s CRM for follow-up.

Exhibitor staff open the app on their own phones and scan the QR code on an attendee’s badge. The attendee’s details appear immediately, and staff can add a rating, answers to the exhibitor’s own questions and notes from the conversation. The app keeps working when the exhibition hall’s wi-fi fails, and syncs once a connection returns.

It can be, when attendees are told and agree. Attendees should be informed at registration that letting an exhibitor scan their badge shares their details with that company, and the scan itself should always be their choice. In the UK and EU, data protection law makes clear notice and consent especially important.

Yes, and many do. Lead retrieval is often sold to exhibitors as an add-on, priced per company or per device, which makes it a revenue line for the organiser as well as a service exhibitors value.

Trade show management software runs a whole trade show: stand sales and the floor plan, exhibitor and sponsor management, attendee registration and badges, lead retrieval and the reports that persuade exhibitors to book again. Our Event Management Platform page covers the organisation-wide view across many events.

/// GET STARTED

Start With Next Year’s Floor Plan

Tell us how many exhibitors and sponsors you host, how stand sales and forms are handled today, and what exhibitors ask for that your current tools cannot provide. We will prepare a free solution architecture for an exhibitor management and lead retrieval platform built for your show.

Contact Us